5W1H
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5W1H = when, where, who, what, why and how. It is the basic theory of how to write news leads. This theory comes from book named “The Elephant’s Child”, written by Joseph Rudyard Kipling who wrote “The Jungle Book”. It said:

I keep six honest serving-men
They taught me all I knew;
Their names are What and Why and When and How and Where and Who.


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